A number of the "lessons," though, are applicable only to leaders of heartless multinationals -- few of whom, I imagine, are reading this blog. (Except for Steve Ballmer, of course. That guy will not leave me alone.*) There are also a fair number of "lessons" intended to prove how evil Google is (apparently the big G isn't too popular in the SEO world). For the rest of us, I've extracted three points that apply to smaller operations, interspersed with my own scintillating commentary. Shall we begin?
- Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service.
- Offer something that forces people to keep coming back to your website.
- Keep making small changes and talking about how important they are so you stay in the media.
Does buzz flow?
* This is a joke. To my knowledge, I am not being stalked by Steve Ballmer. And Microsoft is in no ways a heartless multinational; bloodsucking vampires must have hearts, otherwise where would we hammer the wooden stakes?**
** Also a joke. Microsoft is not staffed with bloodsucking vampires. At least, I've never personally witnessed any bloodsucking, though I wouldn't put it past some of those marketing guys.